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© 2022 Wanna

Wanna x Gorgodze

Wanna SDK integration

Goals:

  • Create awareness and excitement around the launch of Gucci new sneaker collection
  • Engage Gen-Z customers with Gucci brand and products

Solution:

  • Developing a Lens based on Wanna Sneaker Try-On technology on Snap AR platform
  • Running Shoppable AR Ads on Snap platform
  • Direct link from Snap lens to Gucci e-commerce website

Results:

  • 18,9 million reach
  • 24,01 minute - Lens playtime
  • 34k - clicks
  • Positive ROAS
    • Metrics relate to the pilot period which ran between Jan 15th and Apr 15th 2020

"The results of the Virtual Try-On pilot in the China app were impressive, so we decided to bring the AR experience to a global level."

Carol Hilsum,
Senior Director of Innovation, FARFETCH